The Digital Marketing Certified Associate course provides a comprehensive introduction to the fundamental concepts and practices of digital marketing. The course is designed for individuals who are new to the field of digital marketing or who want to enhance their understanding of its key principles.
The course content is delivered through a combination of theoretical explanations, practical examples, and case studies. Participants will have the opportunity to apply their knowledge through interactive exercises and quizzes. By the end of the course, participants will have gained a solid understanding of digital marketing basics, website planning, and development principles, enabling them to confidently contribute to digital marketing initiatives and create effective online experiences.
Course Features
- Lectures 101
- Quizzes 10
- Duration 120 hours
- Skill level Beginner
- Language English
- Students 76
- Assessments Self
Curriculum
- 11 Sections
- 101 Lessons
- 55 Weeks
Expand all sectionsCollapse all sections
- Module 1: Introduction to Digital Marketing5
- Module 2: Website Planning and Development6
- 3.0Chapter 4: Website Fundamentals and Best Practices30 Minutes
- 3.1Chapter 5: User Experience (UX) Design Principles30 Minutes
- 3.2Chapter 6: Website Structure and Navigation30 Minutes
- 3.3Chapter 7: Mobile Optimization30 Minutes
- 3.4Module 2 Quiz20 Minutes20 Questions
- 3.5WordPress Basics Video Class80 Minutes
- Module 3: Search Engine Optimization (SEO)13
- 4.1Chapter 8: Introduction to Search Engine Optimization (SEO)30 Minutes
- 4.2Chapter 9: Understanding Search Engine Algorithms30 Minutes
- 4.3Chapter 10: Keyword Research and Analysis30 Minutes
- 4.4Chapter 11: On-Page Optimization Techniques30 Minutes
- 4.5Chapter 12: Off-Page Optimization and Link Building30 Minutes
- 4.6Chapter 13: SEO Analytics and Performance Measurement30 Minutes
- 4.7Chapter 14: Local SEO and Google My Business30 Minutes
- 4.8Chapter 15: SEO Strategies for Content Marketing30 Minutes
- 4.9Chapter 16: Mobile SEO and Voice Search Optimization30 Minutes
- 4.10Chapter 17: SEO for E-Commerce Websites30 Minutes
- 4.11Chapter 18: SEO Analytics and Reporting30 Minutes
- 4.12SEO BASICS VIDEO 1120 Minutes
- 4.13Module 3 Quiz45 Minutes22 Questions
- Module 4: Pay-Per-Click Advertising (PPC)9
- 5.1Chapter 19: Introduction to Pay-Per-Click Advertising30 Minutes
- 5.2Chapter 20: PPC Advertising Platforms60 Minutes
- 5.3Chapter 21: Creating and Managing PPC Campaigns
- 5.4Chapter 22: Optimizing PPC Campaigns
- 5.5Chapter 23: Measuring and Reporting on PPC Campaigns30 Minutes
- 5.6Chapter 24: PPC Advertising Best Practices
- 5.7Chapter 25: Case Studies and Success Stories
- 5.8GOOGLE Ads Basic Video120 Minutes
- 5.9Module 4 Quiz45 Minutes22 Questions
- Module 5: Social Media Marketing10
- 6.1Chapter 26: Introduction to Social Media Marketing30 Minutes
- 6.2Chapter 27: Creating a Social Media Strategy30 Minutes
- 6.3Chapter 28: Building and Managing Social Media Profiles30 Minutes
- 6.4Chapter 29: Content Creation and Curation for Social Media30 Minutes
- 6.5Chapter 30: Social Media Advertising and Promotions30 Minutes
- 6.6Chapter 31: Engaging and Growing Your Social Media Community30 Minutes
- 6.7Chapter 32: Measuring and Analyzing Social Media Performance
- 6.8Chapter 33: Social Media Trends and Future Outlook30 Minutes
- 6.9Chapter 34: Ethics and Responsibility in Social Media Marketing30 Minutes
- 6.10Module 5 Quiz45 Minutes30 Questions
- Module 6: Content Marketing13
- 7.1Chapter 35: Introduction to Content Marketing30 Minutes
- 7.2Chapter 36: Developing a Content Marketing Strategy30 Minutes
- 7.3Chapter 37: Creating Compelling Content30 Minutes
- 7.4Chapter 38: Optimizing Content for Search Engines30 Minutes
- 7.5Chapter 39: Content Distribution and Promotion30 Minutes
- 7.6Chapter 40: Measuring Content Marketing Success30 Minutes
- 7.7Chapter 41: Content Marketing and SEO30 Minutes
- 7.8Chapter 42: Content Marketing and Social Media30 Minutes
- 7.9Chapter 43: Content Marketing and Email Marketing30 Minutes
- 7.10Chapter 44: Content Marketing and Conversion Optimization30 Minutes
- 7.11Chapter 45: Content Marketing Best Practices and Trends30 Minutes
- 7.12Chapter 46: Content Marketing Challenges and Solutions30 Minutes
- 7.13Module 6 Quiz40 Minutes20 Questions
- Module 7: Email Marketing19
- 8.1Chapter 47: Introduction to Email Marketing
- 8.2Chapter 48: Building an Email List30 Minutes
- 8.3Chapter 49: Crafting Effective Email Campaigns
- 8.4Chapter 50: Segmentation and Personalization
- 8.5Chapter 51: Email Automation
- 8.6Chapter 52: Email Deliverability and Compliance
- 8.7Chapter 53: Email Metrics and Analytics
- 8.8Chapter 54: A/B Testing and Optimization
- 8.9Chapter 55: Email Marketing Tools and Platforms
- 8.10Chapter 56: Email Marketing Strategies and Trends
- 8.11Chapter 57: Email Marketing Ethics and Best Practices
- 8.12Chapter 58: Email Marketing Campaign Planning and Execution
- 8.13Chapter 59: Email Marketing for E-commerce
- 8.14Chapter 60: Email Marketing for B2B and B2C Businesses
- 8.15Chapter 61: Email Marketing and Customer Relationship Management (CRM)
- 8.16Chapter 62: Email Marketing and Lead Generation
- 8.17Chapter 63: Email Marketing for Nonprofit Organizations
- 8.18Chapter 64: Troubleshooting and Optimizing Email Marketing Campaigns
- 8.19Module 7 Quiz10 Minutes19 Questions
- Module 8: Online Advertising and Display Marketing10
- 9.1Chapter 65: Introduction to Online Advertising30 Minutes
- 9.2Chapter 66: Display Advertising Fundamentals
- 9.3Chapter 67: Planning and Creating Effective Display Ads30 Minutes
- 9.4Chapter 68: Display Ad Campaign Management30 Minutes
- 9.5Chapter 69: Programmatic Advertising30 Minutes
- 9.6Chapter 70: Mobile Advertising and Responsive Design30 Minutes
- 9.7Chapter 71: Video Advertising and Rich Media
- 9.8Chapter 72: Native Advertising30 Minutes
- 9.10Chapter 73: Display Advertising Trends and Future Outlook30 Minutes
- 9.11Module 8 Quiz45 Minutes30 Questions
- Module 9: Analytics and Data-Driven Marketing16
- 10.1Chapter 74: Introduction to Analytics and Data-Driven Marketing30 Minutes
- 10.2Chapter 75: Collecting and Managing Marketing Data30 Minutes
- 10.3Chapter 76: Data Analysis Techniques for Marketing20 Minutes
- 10.4Chapter 77: Customer Segmentation and Targeting
- 10.5Chapter 78: Performance Measurement and KPIs30 Minutes
- 10.6Chapter 79: A/B Testing and Experimentation30 Minutes
- 10.7Chapter 80: Data Visualization for Marketing Insights30 Minutes
- 10.8Chapter 81: Marketing Automation and Machine Learning
- 10.9Chapter 82: Ethical Considerations in Data-Driven Marketing
- 10.10Chapter 83: Future Trends in Analytics and Data-Driven Marketing
- 10.11Google Analytics Part 1120 Minutes
- 10.12Google Analytics Part 2120 Minutes
- 10.13Google Analytics Part 3
- 10.14Google Analytics Part 4
- 10.15Google Analytics Part 5
- 10.16Module 9 Quiz40 Minutes12 Questions
- Module 10: Digital Marketing Strategy and Planning10
- 11.0Chapter 84: Introduction to Digital Marketing Strategy30 Minutes
- 11.1Chapter 85: Market Research and Consumer Insights30 Minutes
- 11.2Chapter 86: Setting Marketing Objectives and KPIs30 Minutes
- 11.3Chapter 87: Target Audience and Personas30 Minutes
- 11.4Chapter 88: Content Strategy and Creation30 Minutes
- 11.5Chapter 89: Social Media Marketing Strategy30 Minutes
- 11.6Chapter 90: Search Engine Optimization (SEO) Strategy30 Minutes
- 11.7Chapter 91: Paid Advertising and Pay-Per-Click (PPC) Strategy30 Minutes
- 11.9Chapter 92: Marketing Analytics and Reporting
- 11.10Module 10 Quiz10 Minutes0 Questions
- Certification Exam0
Requirements
- Computer Device
- 10+2
