Curriculum
- 11 Sections
- 101 Lessons
- 55 Weeks
Expand all sectionsCollapse all sections
- Module 1: Introduction to Digital Marketing5
- Module 2: Website Planning and Development6
- 3.0Chapter 4: Website Fundamentals and Best Practices30 Minutes
- 3.1Chapter 5: User Experience (UX) Design Principles30 Minutes
- 3.2Chapter 6: Website Structure and Navigation30 Minutes
- 3.3Chapter 7: Mobile Optimization30 Minutes
- 3.4Module 2 Quiz20 Minutes20 Questions
- 3.5WordPress Basics Video Class80 Minutes
- Module 3: Search Engine Optimization (SEO)13
- 4.1Chapter 8: Introduction to Search Engine Optimization (SEO)30 Minutes
- 4.2Chapter 9: Understanding Search Engine Algorithms30 Minutes
- 4.3Chapter 10: Keyword Research and Analysis30 Minutes
- 4.4Chapter 11: On-Page Optimization Techniques30 Minutes
- 4.5Chapter 12: Off-Page Optimization and Link Building30 Minutes
- 4.6Chapter 13: SEO Analytics and Performance Measurement30 Minutes
- 4.7Chapter 14: Local SEO and Google My Business30 Minutes
- 4.8Chapter 15: SEO Strategies for Content Marketing30 Minutes
- 4.9Chapter 16: Mobile SEO and Voice Search Optimization30 Minutes
- 4.10Chapter 17: SEO for E-Commerce Websites30 Minutes
- 4.11Chapter 18: SEO Analytics and Reporting30 Minutes
- 4.12SEO BASICS VIDEO 1120 Minutes
- 4.13Module 3 Quiz45 Minutes22 Questions
- Module 4: Pay-Per-Click Advertising (PPC)9
- 5.1Chapter 19: Introduction to Pay-Per-Click Advertising30 Minutes
- 5.2Chapter 20: PPC Advertising Platforms60 Minutes
- 5.3Chapter 21: Creating and Managing PPC Campaigns
- 5.4Chapter 22: Optimizing PPC Campaigns
- 5.5Chapter 23: Measuring and Reporting on PPC Campaigns30 Minutes
- 5.6Chapter 24: PPC Advertising Best Practices
- 5.7Chapter 25: Case Studies and Success Stories
- 5.8GOOGLE Ads Basic Video120 Minutes
- 5.9Module 4 Quiz45 Minutes22 Questions
- Module 5: Social Media Marketing10
- 6.1Chapter 26: Introduction to Social Media Marketing30 Minutes
- 6.2Chapter 27: Creating a Social Media Strategy30 Minutes
- 6.3Chapter 28: Building and Managing Social Media Profiles30 Minutes
- 6.4Chapter 29: Content Creation and Curation for Social Media30 Minutes
- 6.5Chapter 30: Social Media Advertising and Promotions30 Minutes
- 6.6Chapter 31: Engaging and Growing Your Social Media Community30 Minutes
- 6.7Chapter 32: Measuring and Analyzing Social Media Performance
- 6.8Chapter 33: Social Media Trends and Future Outlook30 Minutes
- 6.9Chapter 34: Ethics and Responsibility in Social Media Marketing30 Minutes
- 6.10Module 5 Quiz45 Minutes30 Questions
- Module 6: Content Marketing13
- 7.1Chapter 35: Introduction to Content Marketing30 Minutes
- 7.2Chapter 36: Developing a Content Marketing Strategy30 Minutes
- 7.3Chapter 37: Creating Compelling Content30 Minutes
- 7.4Chapter 38: Optimizing Content for Search Engines30 Minutes
- 7.5Chapter 39: Content Distribution and Promotion30 Minutes
- 7.6Chapter 40: Measuring Content Marketing Success30 Minutes
- 7.7Chapter 41: Content Marketing and SEO30 Minutes
- 7.8Chapter 42: Content Marketing and Social Media30 Minutes
- 7.9Chapter 43: Content Marketing and Email Marketing30 Minutes
- 7.10Chapter 44: Content Marketing and Conversion Optimization30 Minutes
- 7.11Chapter 45: Content Marketing Best Practices and Trends30 Minutes
- 7.12Chapter 46: Content Marketing Challenges and Solutions30 Minutes
- 7.13Module 6 Quiz40 Minutes20 Questions
- Module 7: Email Marketing19
- 8.1Chapter 47: Introduction to Email Marketing
- 8.2Chapter 48: Building an Email List30 Minutes
- 8.3Chapter 49: Crafting Effective Email Campaigns
- 8.4Chapter 50: Segmentation and Personalization
- 8.5Chapter 51: Email Automation
- 8.6Chapter 52: Email Deliverability and Compliance
- 8.7Chapter 53: Email Metrics and Analytics
- 8.8Chapter 54: A/B Testing and Optimization
- 8.9Chapter 55: Email Marketing Tools and Platforms
- 8.10Chapter 56: Email Marketing Strategies and Trends
- 8.11Chapter 57: Email Marketing Ethics and Best Practices
- 8.12Chapter 58: Email Marketing Campaign Planning and Execution
- 8.13Chapter 59: Email Marketing for E-commerce
- 8.14Chapter 60: Email Marketing for B2B and B2C Businesses
- 8.15Chapter 61: Email Marketing and Customer Relationship Management (CRM)
- 8.16Chapter 62: Email Marketing and Lead Generation
- 8.17Chapter 63: Email Marketing for Nonprofit Organizations
- 8.18Chapter 64: Troubleshooting and Optimizing Email Marketing Campaigns
- 8.19Module 7 Quiz10 Minutes19 Questions
- Module 8: Online Advertising and Display Marketing10
- 9.1Chapter 65: Introduction to Online Advertising30 Minutes
- 9.2Chapter 66: Display Advertising Fundamentals
- 9.3Chapter 67: Planning and Creating Effective Display Ads30 Minutes
- 9.4Chapter 68: Display Ad Campaign Management30 Minutes
- 9.5Chapter 69: Programmatic Advertising30 Minutes
- 9.6Chapter 70: Mobile Advertising and Responsive Design30 Minutes
- 9.7Chapter 71: Video Advertising and Rich Media
- 9.8Chapter 72: Native Advertising30 Minutes
- 9.10Chapter 73: Display Advertising Trends and Future Outlook30 Minutes
- 9.11Module 8 Quiz45 Minutes30 Questions
- Module 9: Analytics and Data-Driven Marketing16
- 10.1Chapter 74: Introduction to Analytics and Data-Driven Marketing30 Minutes
- 10.2Chapter 75: Collecting and Managing Marketing Data30 Minutes
- 10.3Chapter 76: Data Analysis Techniques for Marketing20 Minutes
- 10.4Chapter 77: Customer Segmentation and Targeting
- 10.5Chapter 78: Performance Measurement and KPIs30 Minutes
- 10.6Chapter 79: A/B Testing and Experimentation30 Minutes
- 10.7Chapter 80: Data Visualization for Marketing Insights30 Minutes
- 10.8Chapter 81: Marketing Automation and Machine Learning
- 10.9Chapter 82: Ethical Considerations in Data-Driven Marketing
- 10.10Chapter 83: Future Trends in Analytics and Data-Driven Marketing
- 10.11Google Analytics Part 1120 Minutes
- 10.12Google Analytics Part 2120 Minutes
- 10.13Google Analytics Part 3
- 10.14Google Analytics Part 4
- 10.15Google Analytics Part 5
- 10.16Module 9 Quiz40 Minutes12 Questions
- Module 10: Digital Marketing Strategy and Planning10
- 11.0Chapter 84: Introduction to Digital Marketing Strategy30 Minutes
- 11.1Chapter 85: Market Research and Consumer Insights30 Minutes
- 11.2Chapter 86: Setting Marketing Objectives and KPIs30 Minutes
- 11.3Chapter 87: Target Audience and Personas30 Minutes
- 11.4Chapter 88: Content Strategy and Creation30 Minutes
- 11.5Chapter 89: Social Media Marketing Strategy30 Minutes
- 11.6Chapter 90: Search Engine Optimization (SEO) Strategy30 Minutes
- 11.7Chapter 91: Paid Advertising and Pay-Per-Click (PPC) Strategy30 Minutes
- 11.9Chapter 92: Marketing Analytics and Reporting
- 11.10Module 10 Quiz10 Minutes0 Questions
- Certification Exam0